The Old Street Digital Canvas
Old Street has always been a hotbed for London’s tech community and is now intersecting with the ever-expanding City of London, bringing a new, influential audience to the area.
The area now attracts a diverse crowd, from young, vibrant fashionistas to key decision-makers with high disposable incomes. Many of these individuals own second properties here and work in the surrounding area.
2K Games build anticipation for new NBA game launch
Featuring different team logos on the satellite screens
KFC showcase their tallest burger
utilising the height of this large format screen
Monzo showcase the ease of online banking
and target the ever busy Old Street roundabout audience
Location
Old street Canvas, Old Street Roundabout
London, EC1V 1JB
More Info
+44 7712 885071
Email Charlie
The Old Street digital canvas is situated on the northeast side of the Old Street roundabout. It targets a young, vibrant audience head-on as they leave Old Street tube station to navigate Shoreditch for both work and pleasure.
The screens also provide an unrivaled display to the substantial vehicular audience using the Old Street roundabout to enter and exit East London from the City of London, London’s West End, Euston, and King’s Cross.
This is one of the most iconic out-of-home digital structures. Its creative solutions are endless for any brand looking to achieve fame in the capital.
Site Specifications
- Route Frame ID
- 2000113077
- Timing
- 10 second slots in 60 second loop
- Motion / Static
- Static creative only
- 2 weekly impacts
- 718’074